The Crunchbase вЂњFemale Founder Series,вЂќ is a few stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised financing, and are also now leading effective businesses.
Dani Fankhauser, co-founder of XO, is utilizing enjoyable and games to generate an improved relationship software experience.
An early adopter of on line dating, Dani is not any complete complete stranger towards the battles and tiredness that originated in conventional apps. In an occasion where connection is more valuableвЂ”and difficultвЂ”than ever, she lay out along with her co-founders to generate a fresh and take that is new online dating sites. The effect is XOвЂ”the dating that is first with icebreaker games. The back-and-forth that is unique of makes it much simpler for users to start conversations and build better connections.
We asked Dani about her change from journalist to business owner, the brand new challenges she has faced from branding to fundraising, as well as the classes she’s got discovered as you go along.
Q: inform us the whole tale behind asian wife your companyвЂ™s founding: What led one to begin ecommerce?
A: straight Back this year, I happened to be the very first of my friends to try online dating sites, and proudly, she met her husband after I convinced a friend to join OkCupid. I became additionally one of many very first reporters to come up with Tinder. My co-founders had built a couple of viral games that are mobile whenever I came across them at the beginning of 2019, I happened to be individually fatigued by internet dating, and so I knew it absolutely was time for one thing fresh and brand brand new. We designed XO to incorporate games into dating making it a personal experience thatвЂ™s maybe not demoralizing and draining, but enjoyable.
Q: What issue does your business re solve, or seek to? what exactly are a few of the most impacts that are meaningful business has already established up to now?
A: Our mission would be to assist individuals build and strengthen connections that are genuine. The word вЂњconnectionвЂќ gets a rep that is bad times because social internet sites do literally connect us, but make you feel disconnected. Games have back-and-forth that is unique and arenвЂ™t too serious, and that’s why theyвЂ™re employed for team-building, as an example. Games powerfully change the tone of an discussion.
I happened to be astonished to hear very early individual feedback that 100% of peopleвЂ™s interactions on XO was good and that users had been saying every thing they came across really was thoughtful and respectful. Needless to say it was our intention in supplying a various connection than other dating apps. In addition think weвЂ™re attracting the kind of those who donвЂ™t make use of other apps due to the concentrate on look, therefore users are fulfilling differing people on XO than they might on Tinder.
Q: In exactly what means do you believe differently regarding the industry than the others do? With what methods will you be disrupting your industry?
A: When we first began pitching, weвЂ™d hear, вЂњWow, exactly just how has no body thought of the yet?вЂќ Dating and gamesвЂ”itвЂ™s some of those ideas that are great think some body will have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a number of games however they arenвЂ™t your standard competitive, graphics-driven games. With a unique take on what a game is and what dating should be, and thatвЂ™s why XO has so quickly hooked an eager fanbase so we came to it.
Q: What had been one hurdle that is unexpected challenge you encountered when starting out?
A: Choosing a true title for the application is one thing that appears enjoyable it is actually very difficult. Being a customer application, the capacity to communicate just what it really is you are doing in almost no room mattersвЂ”itвЂ™s how exactly we break through the sound to investors and reporters before we also have to launch. We desired a thing that screamed вЂњdating and gamesвЂќ in as few letters that you can, so we nailed it with XO. We really had a name that is different employed for about 10 months before stumbling on XO. you can find many availability that is variablesвЂ”trademarkthe logic around that which you can get is astonishing), social/domain access, term associations individuals make (we went a couple of studies), astonishing alternate definitions youвЂ™ll find on UrbanDictionary. One title we liked in early stages was Wink, many individuals connected it with an adult guy winking at a new girl, and now we decided the creepiness element ended up beingnвЂ™t well well worth it, despite the fact that lots of people liked the title.